If you’ve ever watched a “business coach” shout about 10Xing your firm from the stage and thought, "I need a shower," you’re in the right place.

We don’t do hype, hustle, or high-pressure anything.

Lab is the antidote to that noise. It’s thoughtful, strategic, and built for people who want to build great firms—not chase someone else’s idea of success.

Every law firm moves through predictable stages of growth, and our Strategists guide you through each one with clarity and structure. No vague “what do you want to work on?” sessions—just smart, practical strategy that helps you make measurable progress every quarter.

You’ll still get personal support, but it’s grounded in strategy, systems, and leadership, not slogans or ego.

If you’ve been looking for a place that takes both your business and your values seriously, welcome home.

Lab isn’t for everyone—but if you’re serious about building a smarter, healthier firm, you’ll feel right at home here.

• If you’re chasing shortcuts, hacks, or a magic formula, this isn’t your place.

• If you think this means paying someone to tell you what you want to hear, you’ll be frustrated fast.

• And if you roll your eyes at leadership, culture, or client experience because “we just need more billables,” you’re not ready yet.

Lab is for owners who want their firms to actually work—for the people inside them and the clients they serve.

You’ve probably looked around and thought, "There has to be a better way to run a law firm than this."

• You’re tired of chaos and the same old “hustle harder” advice.

• You want a real business with structure, systems, and a team that pulls in the same direction.

• Maybe you’re solo and buried in work.

• Maybe you’re leading a small team that’s outgrown the old way of doing things.

Either way, you’re done reacting—you’re ready to lead.

If that sounds like you, you’ve found your people.

You’ll work with a Business Strategist who knows law firms inside and out—because that’s all we do.

Every Business Strategist specializes in a specific stage of growth. Some help solos get out of survival mode. Others build systems with small teams. And some guide established firms through leadership, innovation, and succession.

They’re not generic business coaches. They’re trained in the Lawyerist Operating System and The Small Firm Roadmap—frameworks that teach lawyers how to build healthier, more intentional businesses.

Your Strategist won’t just listen. They’ll challenge your assumptions, spot blind spots, and help you make measurable progress. They know where you’re stuck and how to get you moving again.

You’ll work with someone who understands what it means to run a firm that’s both profitable and purposeful—and who’s committed to helping you build one.

Lab isn’t a quick fix. It’s a strategic investment in building a business that finally works.

Most members start seeing returns within the first few months—clearer finances, steadier revenue, smoother cash flow, and teams that don’t need constant supervision.

But the real ROI isn’t just about money. It’s control.

It’s knowing where your numbers stand.

It’s leading a team that steps up without being asked.

It’s ending the day without that “everything depends on me” feeling.

The longer you’re in Lab, the more it compounds—stronger systems, confident leadership, and a business that grows on purpose instead of by accident.

That’s the payoff: profit, freedom, and peace of mind.

We want to be straight with you: this is hard work. Not 'check a box' hard—actually hard.

You're going to spend 20-30 hours asking yourself questions most lawyers avoid their entire careers.

• What do you actually want from your life?

• What's your firm worth if it costs you your health, your relationships, your sanity?

• Who are you really serving and why should they choose you?

• What can you actually deliver profitably, or are you just guessing?

• Can you look at your real numbers without flinching?

Most lawyers can't do this work. They'd rather buy another marketing course, hire another person hoping it fixes things, or keep grinding and telling themselves, "Someday it'll get easier." 

It won't—not without this foundation.

But if you're willing to do the hard work of getting brutally honest about where you are and where you're going, if you can handle building strategy instead of just reacting to whatever fires up today, if you're ready to actually run your business instead of letting it run you—then this is the work.

It's not optional if you want a firm that's profitable, sustainable, and doesn't consume your life.

It's just the price of building something that actually works.

So the question is: are you ready to do the hard thing, or do you want to keep winging it and hoping for different results?

Lab memberships start at $949 per month, with pricing that varies by your stage of growth and the level of strategic support you need.

Here’s the thing: a lot of “law firm coaching” programs charge two or three times as much and lock you into long contracts. We think that’s bad business.

As your Business Strategists, we’d never advise you to spend more than 2–4% of your revenue on this kind of support—and we practice what we preach.

Lab is priced intentionally to give you high-impact strategy, structure, and accountability without inflated costs or gimmicks. You’ll get a dedicated Strategist, quarterly planning, and ongoing support from a community of small firm owners who are serious about running healthier, more profitable businesses.

Our competitors charge more to look like more. We charge what’s fair to help you build better.

Almost certainly.

Lab works with firms across nearly every practice area: estate planning, family law, business, employment, litigation, immigration, and more. The framework applies to any small firm delivering real legal work to real clients.

What matters most isn’t what you practice—it’s how you think. If you care about running a healthy business, leading a strong team, and serving clients well, you’ll fit right in.

The only practices that typically don’t align are high-volume, marketing-driven models like some personal injury or criminal defense firms. Their growth relies on scale and ad spend, not systems and leadership. It’s just a different playbook.

If you’re unsure, apply anyway. We’ll talk through your goals and make sure Lab is the right strategic fit for your firm. If it’s not, we’ll tell you. That’s how we do business.