Lab Application Page


Why healthy?

Every part of your firm is connected. It starts with a healthy foundation—a clear path to what you want your business to look like and how you're going to get there. You need a framework for your leadership team to make decisions and move forward.

With a solid foundation, you can grow and serve healthy clients. You'll need healthy systems and processes to consistently attract the right leads, convert them into happy clients, and deliver a high-quality experience.

A healthy team means we are attracting the right people and training and developing them into amazing teams. All this leads to healthy profits.

Finally, the business should exist to serve you and your personal goals including working a reasonable amount of hours. 

After successfully completing Lab, you'll check the following:

  • Healthy Strategy
    • Core values
    • Vision
    • Business model
    • 3-Year goals and strategy


  • Healthy Team
    • Accountability chart
    • Hiring & management systems
    • Market rate salaries 
    • Hiring the right people for the right seats
    • Tracking employee satisfaction 


  • Healthy Clients
    • Ideal client profile
    • Strategic marketing plan
    • Website audit
    • Client experience plan


  • Healthy Profits
    • Financial strategy
    • Consistent revenue growth 
    • Key Performance Indicators (KPIs)


  • Healthy Systems
    • Data security threat assessment
    • Tech stack audit
    • Procedures manual


  • Healthy Owner
    • Business aligned with personal goals
    • Reasonable hours worked
    • Owner's compensation


  • Healthy Firm
    • Excelling in all areas on the Small Firm Scorecard 

I'm ready to apply!


How does it work?

You need two things for your business to succeed:

  • Strategy—what are you building?
  • Alignment—a plan to get you there.

Lab offers you a variety of tools and resources to find your winning combination of strategy and alignment. 


You'll start with a plan. We'll guide you through the process of creating a business strategy so you know exactly which parts of your business need your focus.

With your plan in hand, you'll access our members-only website containing over 100 modules to help you learn and implement our proven strategies for building a healthier firm.


You might need help along the way. Our coaches will be there to give you guidance, support, and yes, at times, a good 'ole fashion kick in the rear. 

Depending on the level you join, you'll access our coaches by either: 

  • Group Coaching Calls and Workshops, or
  • 1:1 Accountability coaching with a dedicated coach each month for support and accountability on your business plan.
  • 1:1 Subject-Matter Coaching with an expert focused on a specific part of your business. Our coaches specialize in business strategy, marketing, finance, legal technology, human resources, outsourcing, remote workplaces, business systems, and operations. 


Your business benefits when you connect with forward-thinking business owners who share their problems, wins, and frustrations. In Lab, you'll connect, learn, be inspired, and confide in other members in lots of ways, including: 

  • Private Member Forum
  • Virtual Accountability Groups
  • Webinars & Workshops
  • Annual Conference: LabCon 

I'm ready to apply!



LabCon is our semiannual work session. It's not a typical conference or CLE. We've replaced the speakers you'd see on an agenda who talk at you with 2.5 days of facilitated and interactive conversations, workshops, and activities. We gather at least once a year in person for this event. 

Pricing & Terms

Once invited to join, you'll select the price point based on where you are in your business journey: 

  • $849/month includes everything described above, quarterly strategy intensive for your team, a dedicated Accountability Coach, 1:1 coaching with our subject matter experts,  and your LabCon registration fee (just cover your travel expenses)
  • $349/month is our self-directed program, which includes a quarterly roadmap session with a coach to map out your work and plan, access to the online course portal and management materials, a monthly group coaching call for help, and you'll cover 50% of our LabCon registration fee (plus travel expenses)
  • Have a partner or key team member who would also benefit? They can join for an additional $99/month and access the benefits of the $349 membership
  • While Lab is often a 2-3 year journey as firm leaders work to improve their business, we ask you to commit to your participation 6 months at a time

Give it a Try With Our 🌮 Guarantee

To see if Lab is a good fit for you, join the community! Accepted members enjoy our 30-day-Love-It-Or-Leave-It-Taco-Guarantee. Quit for any reason in the first 30 days and we'll refund your money and send you $10 for a 🌮 on us—you're guaranteed to benefit!


I'm ready to apply!