THE ULTIMATE UNCONFERENCE FOR LAWYERIST LAB MEMBERS
LabCon 2025
September 28 – October 1 | Atlanta, Georgia
Thanks to Our Sponsors

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NOT Another BORING Legal Conference
Labsters, Roll Up Your Sleeves and Let's Get the Hard Stuff Done
Discover your best "Aha!" moments and start implementing them at LabCon.
Have you ever experienced those breakthrough moments during the casual hall conversations between conference sessions? Do you find yourself leaving events with a notebook of ideas that get mostly forgotten when you return to your office?
At LabCon, we've built an entire event around capturing new ideas and giving you time to make it happen.
LabCon is the premier annual unconference exclusively for members of our Lawyerist Lab community. For 2.5 days, you will connect with our coaches, subject matter experts, and other Labsters in an unparalleled experience designed to work on and transform your business.
Forget about the traditional conference setup. There are no keynotes. There isn't a vendor hall. Say goodbye to hours of people talking at you. Instead, we'll spend our time together:
- Exploring new concepts to propel your business forward
- Sharing ideas that really work in small law firms
- Working in small groups to get stuff done
- Coaching firm leaders on all aspects of leadership and business best practices and
- Having a whole lot of fun doing it
Space is LIMITED and we expect to SELL OUT!
Work Side-by-Side With Our AI Innovation Team
AI isn’t “someday.” It’s here. And at LabCon 2025, you’ll have the chance to collaborate directly with the experts shaping how small firms use AI and technology right now.
The highlight? The Hack-a-thon. Roll up your sleeves with our Innovation Team and finally finish the project that’s been stuck on your list. You’ll experiment, build, and leave with real solutions you can put to work in your firm the very next day.
What That Means for You
- Real AI experts, in the room with you — get personalized guidance on your firm’s toughest challenges.
- Hands-on collaboration — roll up your sleeves with the Innovation Team during the Hack-a-thon to finally finish the project that’s been stuck on your list.
- Practical takeaways — leave with AI-powered systems and strategies you can put into practice the very next day.

Drew Bloom
Legal AI strategist who understands it, builds it, and makes AI make sense for your firm.

Sam Harden
Litigation and trial tech expert who translates your legal work into the right tools to make work easier.

Ben Schorr
Microsoft guru, author of 9 books on legal tech, and perennial standing-room-only TECHSHOW speaker.

Zack Glaser
Legal tech expert making complex tools practical for everyday firm use.

Jeff Schoenberger
Legal Tech Advisor, Certified CLIO Consultant, and workflow expert who helps firms work smarter.
un·con·fer·ence
/ˈənkänf(ə)rəns/
noun
a loosely structured conference emphasizing the informal exchange of information and ideas between participants, rather than following a conventionally structured program of events
Why LabCon Is the Not-to-be-Missed Lab Event of the Year
Meet Your People
You'll be surrounded by tech-forward, open-minded lawyers and staff who are generous with their thoughts and time.
Get Focused Time
This is 2.5 days to work on your business, without day-to-day distractions, and with help from our Lab Community.
Jumpstart Your Business
Work on site with our coaches and experts to push your business forward, fast.
Have Genuine Fun
At one LabCon, someone said, "You don't get opportunities to have this kind of fun as an adult!"
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WHAT OTHERS ARE SAYING ABOUT LABCON
"The time to exchange ideas with others (and moderators to keep us on track) is incredible. The openness the Lawyerist community has built is invaluable."
– Allison Harrison
The Ultimate Value for Your Lab Membership
Exclusive Access
LabCon is the highlight of your Lab membership. Gain exclusive access to our top-notch resources, strategists, and leading industry experts. This is your chance to leverage the full potential of your membership and make strides in your business.
Invaluable Connections
Build meaningful relationships with fellow law firm owners and support staff. The connections you make at LabCon are not just networking opportunities—they are friendships that will support and inspire you throughout your professional journey.
Actionable Insights
Walk away with practical, actionable insights tailored to your specific needs. Our focused sessions and coaching ensure you make progress—taking those ideas from concept to done. You'll also leave with clear next, right steps to drive your practice forward.
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WHAT OTHERS ARE SAYING ABOUT LABCON
"Understanding how much I don't know, but developing tools and a plan for implementing change was priceless. I was at times overwhelmed with the knowledge of what I have been missing, but then inspired to learn literally everything I need to know to make my business incredible. The guidance and feedback from the other Labsters were invaluable."
– Matthew Swanlund
Top 10 Tips
for a Kick-Ass LabCon Experience
2. Honor confidentiality
3. Think! And then share on social
4. Don’t jump to tech tools
5. Speak up/pipe down
6. Curate your own experience
7. Keep alcohol in check
8. Be punctural
9. Take care of yourself and your introverts
10. Honor our community standards
About the
Emory Conference Center
Just 6 miles from downtown Atlanta but nestled within a 26-acre forest preserve, the Emory Conference Center gives us space to escape for a few days in a beautiful setting inside the city. ECC features an indoor heated pool, walking trails, a fire pit, cozy working nooks, and more. With great food ready for all dietary restrictions, this all-in-one conference center is a great experience.
Emory Conference Center
1615 Clifton Road NE, Atlanta GA 30329

WHAT OTHERS ARE SAYING ABOUT LABCON
"Having the opportunity to suggest the issues and topics that I was concerned about and the Lawyerist team curating a conference that incorporated those issues and allowing peer-to-peer discussions to identify, discuss, and solve based on a collective knowledge base was amazing. It was such an incredible experience that I know for a fact that I moved, helped, and encouraged people because it did all of that to me. Not only did I find solutions or paths forward for my issues, but I was able to share my experiences to help others do the same, and that was so rewarding!"
– Jasmine Jowers Prout
LabCon FAQs
What are the dates?
September 28 - October 1, 2025.
LabCon kicks off around 4:00 pm EST on Sunday, September 28, 2025. A closing reception will wrap things up after dinner on Tuesday, September 30, 2025.
Most people choose to fly out the morning of Wednesday, October 1, 2025.
What's the cost?
Registration Fee
LabCon's $1,699* registration fee covers your conference, materials, activities, meals, and most beverages.
*Current Lab Members receive complementary or discounted registration based on their program level as follows:
- Breakthrough: Two complimentary registrations
- Platinum: One complimentary registration
- Discovery: 50% Discount
- Maintain: 30% Discount
**Additional attendees from your firm will receive a 30% discount on their registration fee.
Travel Costs
For ALL attendees (unless you tell us in writing when you register), we'll book your room at the Emory Conference Center, but you'll pay $276.41/night room cost and your travel to/from the Emory Conference Center separately.
What's the agenda?
Since this is an unconference, we have a loosely structured agenda that leaves plenty of space to address the issues attendees need most.
Generally, group sessions and breakouts focus on topics corresponding to our Healthy Firm model covering:
- Healthy Strategy
- Healthy Clients (Marketing & Client Services)
- Healthy Systems & Technology
- Healthy Profits
- Healthy Team
- Healthy Owners
We also create space for participants to work on business-related projects. In the past, sample projects have covered:
- Marketing funnels and campaigns
- Client onboarding system
- New business models (including subscriptions and flat fees)
- Financial models & cash-flow projections
- Building team culture
- Hiring processes
- Delegating/using a virtual assistant
- Succession planning and path to selling a firm
- Implementing new legal technology / automation
- Productivity best practices
- Overcoming limiting mindset
- Sales skills and overcoming objections
- And more
We'll also have meals together, optional fun and wellness activities, opportunities to explore mindfulness exercises, and much more!
Can I bring firm members who aren't in Lab?
Sure can! You can bring anyone you think would benefit.
This is how it breaks down. For the first tickets:
- Breakthrough Plus: Two complimentary registrations
- Breakthrough Core: One complimentary registration
- Platinum: One complimentary registration
- Discovery: 50% Discount
- Maintain: 30% Discount
Then, any additional firm members can purchase a registration at 30% off the registration cost.
Can non-Lab members attend?
Yes! While LabCon is designed for our Lab community, we reserve a handful of spots each year for special guests. If you’re not a current Lab member but think this experience might be right for you, let’s talk. You’ll need to schedule a quick call with someone from our team to make sure it’s a good fit, and so you know exactly what to expect—and how to get the most out of your time at LabCon.
Email Amy at amy@lawyerist.com to learn more or book here: https://meetings.hubspot.com/amy826